Let's Talk About Your Hair: the beauty fiscal cliff with Peter Antony Wynn

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Beauty is getting pushed over a fiscal cliff of its own in 2013 and hair industry icon and founder of Let’s Talk about your Hair.com, Peter Antony Wynn, is calling the treacherous forecast. 

Peter Anthony states that with Obamacare, about 90% of salons will not be able to afford adequate healthcare for their employees. 

 As a result, stylists are becoming independent booth renters at salons and are then required to market themselves in order to maintain business. 

Since business and marketing is not a subject offered in beauty school, Peter Anthony is expressing concern to current and future stylists about the importance of self-marketing. 

 I had a few questions of my own for Mr. Wynn, enjoy and learn!

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1.       What's the best hair dresser marketing tool they can implement right now? 

The best marketing tool is the amazing profiles on Letstalkaboutyourhair.com, yelp.com and some others.  Avoid marketing on Facebook but look at twitter and Pinterest to peek a client’s curiosity.

2. What's the least expensive marketing tool the hair dresser can begin using?

Doing amazing hair. Period.  After that making sure clients have the right tools to repeat the process at home. 

3. Can you recommend a long term marketing plan/tool for the hair dresser to use to increase new clients and client retention?

Education on business and continued self-improvement.  

4. How should the hair dresser use social media marketing for their business?

Hair dressers should really use sites like LTAYH.com because they help by keeping their customers in touch with them and finding new people.  They can get pictures of their work published easily with links back to their profile client and potential clients can learn about the stylist and the salon and even book an appointment right from the site. 

5. What's your 2013 forecast for the individual hair dresser in a year marked by 'fiscal cliff'?

 I predict tough times if they do not rise to the occasion.  They will need to increase the size of their clientele to keep the same amount of cash flow.  People are going to become even more discerning as they have less money to spend on luxury items.  The best will rise. The average will need to become better.

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