September is Ovarian Cancer Awareness month: here is how LMOCF is making a difference and you can too

 Hello Dear Friends,
One of my favorite brands is building awareness and fundraising for ovarian cancer research. Please read below and see how you can help out today!

This September, the Laura Mercier Ovarian Cancer Fund (LMOCF) encourages everyone to join in the fight against ovarian cancer.

 

Since launching the fund in 2012, LMOCF has continued to educate women about the disease, support those who are undergoing treatment and fund research for a cure. LMOCF has donated over $300,000 to Memorial Sloan-Kettering Cancer Center to help support cutting-edge research that is currently being conducted by Dr. Carol Aghajanian, Chief of Gynecological Medical Oncology at Memorial Sloan-Kettering Cancer Center. Dr. Aghajanian is an expert in "PARP,” and as a first step in treatment, PARP inhibitors tell doctors exactly how to identify the type of ovarian cancer that a patient has (which has been a major challenge in ovarian cancer treatment).

 

“September is National Ovarian Cancer Awareness Month and is the perfect time to join in the fight against this disease,” stated Claudia Poccia, President and CEO of Gurwitch Products. “Getting more people involved is the first step in creating greater awareness for this disease. LMOCF is pleased to recommend four ways to do something meaningful this month.”

 

September is Ovarian Cancer Awareness Month: join up with Laura Mercier

Gorgeous, please stay tuned below for a public service announcement! Enjoy!

September is Ovarian Cancer Awareness Month, and we would be so grateful if you would join the Laura Mercier Ovarian Cancer Fund (LMOCF) in raising awareness of the disease.

 

The LMOCF was started by Laura Mercier, founder of Laura Mercier cosmetics, and Claudia Poccia, President & CEO of Gurwitch Products, the brand’s parent company, because both women’s lives were touched by loved ones who faced ovarian cancer.  In 2011, Poccia lost her younger sister, Laura Lia Murray who was only 39 years old, to the disease. Mercier has witnessed her dear friend, Ranee Flynn bravely battle ovarian cancer for years.

 

Last September, they, along with their colleagues at Laura Mercier cosmetics, launched the LMOCF with the mission of educating women about the disease, supporting those who were undergoing treatment, and funding research for a cure. 

 

This year, in order to support the cause, Laura Mercier will donate 100 percent of the profits from the sale of three products to the Fund.  Additionally, anyone may make a direct donation to the Fund through its dedicated website, www.lmocf.org. The new products, which launch in September, are outlined below.

 

 

FUNDRAISING PRODUCTS

BONNE MINE HEALTHY GLOW FOR FACE & CHEEKS CRÉME COLOUR PALETTE

The Laura Mercier Bonne Mine Healthy Glow for Face & Cheeks Crème Colour Palette is an easy way to achieve a sun-kissed glow.  This ultra-sheer, blendable and portable palette was inspired by Laura Mercier’s work with celebrity clients, who wanted a universal compact that would “wake-up” their skin. 

Retail Price: $48, LauraMercier.com, permanent

MATTE RADIANCE HEALTHY GLOW BAKED POWDER & MINI FACE BRUSH

Created to give skin an on-the-go, healthy, sun-kissed glow, this duet features an exclusive shimmering pink shade of Matte Radiance Baked Powder, plus a Mini Face Brush for flawless application.  Use the petite and portable powder for an effortless glow – just dust on the radiant, soft pink shade on the places that the sun naturally hits – the cheeks, nose and forehead. 

Retail Price: $36, LauraMercier.com, limited edition 

LIP GLACÉ IN KISS OF HOPE

A high-shine, perfectly pigmented lip gloss with rich, long-lasting colour and brilliant shine that creates the appearance of fuller lips. The Laura Mercier Lip Glacé in Kiss of Hope is a shimmering peachy-pink shade that virtually enhances any skin tone by creating a subtle contrast in texture.

Retail Price: $24, LauraMercier.com, limited edition

WHY IT MATTERS

• Ovarian cancer is the leading cause of death among gynecological cancers in the United States.*
• Ovarian cancer is the fifth leading cause of cancer death among American women.*
• Know your family history. Up to 15% of all ovarian cancer is hereditary and there are things you can do to reduce risk for yourself and your family.*
• The American Cancer Society estimates that 22,280 new cases of ovarian cancer will be diagnosed in the United States in 2012; 15,500 women will die of the disease.
• Most women newly diagnosed with ovarian cancer already have advanced disease.*

Source: Dr. Carol Aghajanian/Memorial Sloan-Kettering Cancer Center

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