SOS! May 27th National Sunscreen Protection Day!

Skin Care for Your 20s, 30s, 40s, 50s

The secret to beautiful skin is using a regimen of products that addresses the issues you're facing

This is a TotalBeauty.com anti-aging skin care article With tons of products containing ingredients like antioxidants, retinoids, peptides, acids, etc., it's easy to think that you need to use them all -- right now. But that's not always the case. Follow this guide to discovering the skin care regimen that will help you fight aging without overdoing it. See regimens

Hey friends, I'm sending this out early so you have time to get ready to show some support for skin cancer awareness on May 27th. You most likely will be out enjoying the amazing Arizona sun and will reach for some sunscreen, but remember for everyday use it is just as important. Enjoy the info below, and remember to have some sunscreen in your purse, car, desk drawer and beauty kit always!

p.s. I think it would be an awesome idea to gift sunscreen, especially the light and lovely kind that dry matte like Anthelios 45 by La Roche Posay. And what about your favorite charity: have you gifted them some suncreen? Homeless people get sunburns too! Would you please consider giving some? Thanks!
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SKIN CANCER ON THE RISE

•1 in 5 Americans will get skin cancer. [1]
•Skin cancer is the #1 cancer, topping breast, prostate and lung.
•90% of early Melanoma can be cured, if caught early. [2]
•Over 2 million cases of skin cancer are diagnosed every year, worldwide. This figure is set to double between 2000-2015[3]
SHOW YOUR SUPPORT
•Purchase the Limited Edition SOS SaveOurSkin Orange Ribbon Pin from http://www.laroche-posay.us and proceeds from each sale will help support the Women’s Dermatologic Society and SOS mission. SRP: $5.00
•Check out www.SOSSaveOurSkin.com and Share Your Story! You’ll help spread awareness and La Roche-Posay will help you protect your skin with an SOS gift certificate redeemable toward the purchase of any Anthelios product.
DON’T FORGET this Thursday, May 27th is National Sunscreen Protection Day!

Make sure you have your favorite Anthelios product in hand.

•Anthelios SX Daily Moisturizer, SRP: $29.95
•Anthelios 45 Ultra Light Sunscreen Fluid for Body, SRP: $34.00
•Anthelios 60 Ultra Light Sunscreen Fluid for Face, SRP: $27.90
Remember: you are beautiful! Thank you for visiting the blog and check back for promotions and beauty giveaways!

Rite Aid near you is having a big sale!

Hot Celebrity Hair Trend: Textured Styles

See how to get this messy, tousled look all the celebs are rocking

The votes are in -- the bedhead 'do is the hottest style to try. Follow these steps to learn how you can copy this messy-but-pretty red carpet trend. See styles

Note to you friends throughout the country: if you have a Rite Aid in your area, stop by today and through this weekend to stock up on your best beauty products at a great sale price.  If you got your coupons from last Sunday's paper plus your rewards card you are in store for some serious beauty booty!
I live in Arizona and we don't have Rite Aid we have CVS and Walgreens', and I shop at neither. So, go get some makeup and tell me what you got!  Below is a bit of information on the store brand spf and the benefits of it for your hair and your skin. Read, savor and enjoy! Thanks for stopping by!

*This Thursday, Friday and Saturday only (February 11-13), all regularly priced cosmetics at Rite Aid stores nationwide will be 25 percent off. (No minimum purchase required; while supplies last; no rainchecks)*
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Rite Aid Expands Its Own Exclusive Rx Suncare Line with Rx Suncare Sport SPF 70 and Rx Suncare HairGuard


All Rite Aid Rx Suncare Products with SPF Factor Carry The Skin Cancer Foundation’s Seal of Recommendation as an Effective UV Sunscreen

Rx Suncare Line Priced Under $10 and Available Only at Rite Aid Stores Nationwide

CAMP HILL, Pa.--(BUSINESS WIRE)--Rite Aid today announced it will expand its own exclusive Rx Suncare line with two new products – Rx Suncare Sport SPF 70 and Rx Suncare HairGuard™. As consumers look to save money in this tough economy, all Rite Aid Rx Suncare products are priced under $10 and offer the same protection against the sun as national and specialty brands.

Rite Aid Rx Suncare products with a sun protection factor (SPF) carry The Skin Cancer Foundation’s Seal of Recommendation as an effective UV sunscreen. All items are fragrance free, non-comedogenic (does not block pores), provide stabilized broad spectrum protection and are supplemented by antioxidant/anti-aging vitamins.
The new Rx Suncare products – Rx Suncare Sport SPF 70 and Rx Suncare HairGuard™ – will be available in Rite Aid stores in California, Colorado, Idaho, Nevada, Oregon and Washington this month and in stores throughout the rest of the chain in April. The new products will be added to Rite Aid's online store at www.riteaid.com in April. The eight other Rx Suncare products are available now online and in all Rite Aid stores.

Rx Suncare Sport SPF 70, which carries The Skin Cancer Foundation's Seal of Recommendation, capitalizes on the growing demand by consumers for a high SPF and that at least at one time or another, almost every person will have a need for a very high SPF. For those participating in sports, Rx Suncare Sport SPF 70 is highly water and sweat resistant, and the 70 SPF gives them better protection for a longer period of time. Those who are very fair skinned, must be outside for extended periods of time, have skin cancer, are immune suppressed or may be taking medications which cause photo sensitivity also are better protected with a higher SPF.

Skin type, elevation, exposure conditions (water, snow, reflective surfaces) and length of exposure all impact the decision for the correct SPF level.

Rx Suncare Hair Guard™ is a color saver and contains a unique heat activated conditioner, providing shine with leave-in conditioners and light reflective micro particles. Equivalent to an SPF 20 on skin, it protects chemically processed hair (color, perms, straightening) from damage caused by UV exposure. UV light exposure dulls color and strips hair of amino acids, making it weak, causing color to fade and ends to split.

The Rx Suncare line includes the following products:

· Rx Suncare Lip Balm Sunblock, SPF 45, .15 oz.

· Rx Suncare Faces Sunblock, SPF 50, 4 oz.

· Rx Suncare Advanced Protection, SPF 30, 6 oz.

· Rx Suncare Advanced Protection, SPF 50, 6 oz.

· Rx Suncare Sport Sunblock SPF 50, 6 oz. (highly water resistant)

· Rx Suncare Sport Sunblock SPF 70, 6 oz. (highly water resistant), 6 oz. – NEW

· Rx Suncare Kids Sunblock, SPF 50, 6 oz.

· Rx Suncare Advanced Protection Continuous Spray, SPF 30, 6 oz.

· Rx Suncare Burn Relief Mask, 6 oz.

· Rx Suncare HairGuard™, 8 oz. – NEW

The SPF rating primarily indicates relative protection from erythema (skin reddening) caused by the sun’s UVB (short-wave) rays. The SPF rating is calculated by comparing the amount of time needed to produce sunburn on protected skin to the amount of time needed to cause sunburn on unprotected skin.

Sun exposure is the main cause of skin damage including sunburn, premature skin aging and most skin cancers. According to The Skin Cancer Foundation, one in five Americans will develop skin cancer in their lifetime.

The Skin Cancer Foundation Seal of Recommendation serves as a useful guide to sun protection products. It deems that regular use of these selected sun protection products, when applied properly, may help reduce skin damage due to overexposure to UV rays.

Rite Aid said the new line is part of its strategy to increase its private brand and exclusive brand offerings that offer consumers quality and value at lower prices, as well as continue to position Rite Aid as a first-choice health and beauty destination.

"Customer response to the new Rx Suncare line exceeded our expectations in 2009 and led to our introduction of two items requested by our customers – a higher SPF sport product and a hair protection product," said Bryan Shirtliff, Rite Aid Senior Vice President, Category Management. "Rite Aid again is very happy to be working with The Skin Cancer Foundation to educate and raise awareness about the risks and proper prevention of skin cancer from UV rays."

"Rite Aid is a wonderful partner in helping us educate the public about the importance of sun protection," said Perry Robins, MD, President, The Skin Cancer Foundation. "Our Seal of Recommendation program enables us to educate consumers when they are making important sun protection decisions. When they see our Seal, consumers can be confident that they are purchasing a safe and effective sun protection product."

To earn the Seal of Recommendation, each of Rite Aid’s Rx Suncare products underwent stringent laboratory testing for safety and efficacy standards, including an SPF of 15 or greater, validation of the SPF number by testing on 20 people, acceptable test results for phototoxic reactions and contact irritation, and substantiation for any claims that a sunscreen is water- or sweat-resistant.

The Skin Cancer Foundation

The Skin Cancer Foundation is committed to educating the public and medical professionals about sun safety. As leaders in the fight against skin cancer, the Foundation is the only global organization solely devoted to the prevention, detection and treatment of the world’s most common cancer. The mission of the Foundation is to decrease the incidence of skin cancer through public and professional education and research. To learn more about the Foundation and its programs, visit http://www.skincancer.org/.

Check your skin! Neutrogena skin health and you!

The Neutrogena® Partnership for Skin Health, a public service initiative that partners with organizations and individuals to educate, promote advancements and explore solutions for skin health, has tapped actress Malin Akerman (“27 Dresses,” “The Heartbreak Kid”) to educate consumers in a viral video about self-examination for skin cancer prevention. As the #1 dermatologist recommended skincare brand and the leader in sun protection technology, Neutrogena® is committed to educating and empower individuals on the importance of self-examinations to prevent skin cancer and promote early detection.

About the Video:
The viral video, starring Akerman, shows a couple performing skin self checks to demonstrate how easy it is to engage with a loved one for early detection to prevent skin cancer. The goal of the video is to empower consumers to take control of their health, encourage both men and women to not only check themselves for skin cancer, but also their significant others, and to remind people to visit a dermatologist at least once a year for a full body scan.

“This video and message is something I have a passion for because I understand the importance of checking your skin for suspicious moles,” says Malin Akerman. “I recently had a suspicious mole removed on my face; I noticed it was changing shape and asked my dermatologist to examine it. I was one of the luckier ones.”

Did You Know?
Skin cancer is the most common form of cancer in the US; one in five Americans will develop skin cancer during his or her lifetime! Neutrogena® Partnership for Skin Health set out to create a viral video that would reach a wide-scale audience, including both men and women. Having a spouse check your moles (especially on areas of your body that are harder for you to see and reach) aids in the early detection of skin cancer.

You can view the video here: http://www.youtube.com/watch?v=_E1xDA9rEKc

...Okay, it's me writing here. Everything above is from the Neutrogena partnership for skin health and I reposted it in it's entirety and with out my usual commentation because I think the information needs to stay intact, as sent.

If you live in Arizona like me, the skin cancer danger is high because we get so much "incidental" exposure by going in and out of stores, cars, home, you name it! It's not just about sitting out in your bikini, covered in baby oil mixed with iodine and holding up a foil wrapped cardboard reflector on your neck and chin.

Everyday sunscreen is a must! Use an ounce to cover your entire body if you are going out to "play" and swim. Give it up to 30 minutes to be absorbed and be it's most effective.

On a daily basis, mix some sunscreen with your hand lotion so your hands are protected while yo uare driving. Ladies, especially us because our hands show our age way before our faces do.

Remember to pull your facial moisturizer down over your neck and chest because that area gets alot of sun too!

In short, you will still get the necessary vitamin D and absorption, which is recommended at 15 minutes of sun exposure a day, with the use of sunscreen throughout the day.

Remember, check your skin!

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