The Neutrogena® Partnership for Skin Health, a public service initiative that partners with organizations and individuals to educate, promote advancements and explore solutions for skin health, has tapped actress Malin Akerman (“27 Dresses,” “The Heartbreak Kid”) to educate consumers in a viral video about self-examination for skin cancer prevention. As the #1 dermatologist recommended skincare brand and the leader in sun protection technology, Neutrogena® is committed to educating and empower individuals on the importance of self-examinations to prevent skin cancer and promote early detection.
About the Video:
The viral video, starring Akerman, shows a couple performing skin self checks to demonstrate how easy it is to engage with a loved one for early detection to prevent skin cancer. The goal of the video is to empower consumers to take control of their health, encourage both men and women to not only check themselves for skin cancer, but also their significant others, and to remind people to visit a dermatologist at least once a year for a full body scan.
“This video and message is something I have a passion for because I understand the importance of checking your skin for suspicious moles,” says Malin Akerman. “I recently had a suspicious mole removed on my face; I noticed it was changing shape and asked my dermatologist to examine it. I was one of the luckier ones.”
Did You Know?
Skin cancer is the most common form of cancer in the US; one in five Americans will develop skin cancer during his or her lifetime! Neutrogena® Partnership for Skin Health set out to create a viral video that would reach a wide-scale audience, including both men and women. Having a spouse check your moles (especially on areas of your body that are harder for you to see and reach) aids in the early detection of skin cancer.
You can view the video here:
http://www.youtube.com/watch?v=_E1xDA9rEKc...Okay, it's me writing here. Everything above is from the Neutrogena partnership for skin health and I reposted it in it's entirety and with out my usual commentation because I think the information needs to stay intact, as sent.
If you live in Arizona like me, the skin cancer danger is high because we get so much "incidental" exposure by going in and out of stores, cars, home, you name it! It's not just about sitting out in your bikini, covered in baby oil mixed with iodine and holding up a foil wrapped cardboard reflector on your neck and chin.
Everyday sunscreen is a must! Use an ounce to cover your entire body if you are going out to "play" and swim. Give it up to 30 minutes to be absorbed and be it's most effective.
On a daily basis, mix some sunscreen with your hand lotion so your hands are protected while yo uare driving. Ladies, especially us because our hands show our age way before our faces do.
Remember to pull your facial moisturizer down over your neck and chest because that area gets alot of sun too!
In short, you will still get the necessary vitamin D and absorption, which is recommended at 15 minutes of sun exposure a day, with the use of sunscreen throughout the day.
Remember, check your skin!
