Tuesday, December 2, 2014

#GivingTuesday-a global day of giving back

 Hello Gorgeous!
Today is #GivingTuesday-a global day of giving back and let's start with one of my favorite beauty brands, Laura Mercier.
It's so nice to have a day of charity and giving after a week of greediness! Did I mention I don't like Black Friday?
Please consider LMOCF for your charitable giving, and if not there, please give somewhere today!
The Laura Mercier Ovarian Cancer Fund (LMOCF) raises awareness and funds research to help diagnose, treat and support women with ovarian cancer and is proud to be a partner for #GivingTuesday, a Global day dedicated to giving back. On Tuesday, December 2, 2014 charities, families, businesses, community centers and students around the world will come together for one common purpose: to celebrate generosity and to give. 

Thank you for considering including LMOCF in your Giving Tuesday round up or in a “gifts that give back,” holiday gift guide.  LMOCF’s three amazing products that give back 100% to the fund are the Laura Mercier Bonne Mine Palette ($48), Lip Glacé in Peach Hope ($25) and Bracelet of Hope ($35).

The Laura Mercier Ovarian Cancer Fund’s mission is to raise awareness and fund research and educational efforts that will help diagnose, treat and support women with ovarian cancer.
In September 2012, Claudia Poccia, President and Chief Executive Officer of Gurwitch Products and Laura Mercier, founder of the Laura Mercier Cosmetics brand, joined together to launch a life-saving mission to shine a light on ovarian cancer - a disease that has touched both of them through the experiences of loved ones. Poccia lost her younger sister, Laura Lia Murray, age 39, to ovarian cancer. Mercier’s dear friend Ranee Flynn has been fighting the disease for the past three years.

Together, Poccia and Mercier established the cosmetics brand’s corporate social responsibility platform - the Laura Mercier Ovarian Cancer Fund (LMOCF).

Fundraising Products:
Laura Mercier Cosmetics donates 100 percent of the profits from the sale of its fundraising products to LMOCF.

Signature Fundraising Product (available everyday):
·         The Laura Mercier Bonne Mine Healthy Glow for Face & Cheeks Crème Colour Palette is an ultra-sheer, blendable palette provides skin with a natural “no makeup” glow that looks soft and sun-kissed. The palette was inspired by Laura Mercier’s work with celebrity clients, who wanted a universal compact that would “wake-up” their skin and give them an immediate healthy glow. Available at lauramercier.com and retailers for $48.

Limited Edition Fundraising Products (available while supplies last):
·         Laura Mercier Lip Glacé in Peach Hope: a high-shine, perfectly pigmented gloss with rich, long-lasting colour and brilliant shine that creates the appearance of fuller lips. The Peach Hope gloss glides on for a peachy-pink shimmer. Priced at $25 and available at lauramercier.com and retailers.

·         LMOCF Bracelet of Hope: an inspirational piece of jewelry to empower every woman with courage, strength and energy. The bracelet features hand-selected freshwater pearls and crystal quartz, and it is nickel and lead free. Laura Mercier partnered with talented jewelry designer, Viveca Karabatsos, to create the new LMOCF Bracelet of Hope, which is available on lauramercier.com for $35.

Fundraising & Partnerships:
United States:
·         Memorial Sloan Kettering Cancer Center LMOCF has donated $300,000 to-date to help Memorial Sloan Kettering’s physician-scientists act quickly on promising ovarian cancer research, bringing new hope to women.  Specifically, LMOCF has been instrumental in providing the resources to develop a circulating tumor DNA test (a simple blood draw) that serves as a snap shot of pre-treatment tumor DNA. With this new test, MSKCC believes they are one step closer to better selecting patients who will respond to therapies such as PARP inhibitors. 
·         Cosmetic Executive Women Foundation Cancer and Careers LMOCF has donated $60,000 to-date. LMOCF helped to underwrite a series of educational how-to videos on topics that affect those living with cancer. Additionally, LMOCF sponsored the organization’s National Conference on Work & Cancer, which explores how to address the challenges working people with cancer face, including topics such as job search, health insurance, legal issues, working through treatment, and job re-entry.
·         Memorial Cancer Institute LMOCF has donated $50,000 to-date to the Laura Lia Murray Fund for Ovarian Cancer at Memorial Foundation to support key programs at Memorial Regional Hospital, such as The Ovarian Cancer Tumor Registry Retrospective Study, which analyzes the hospital’s vast patient database to determine potential risk factors, better treatment algorithms, prognostic characteristics, preventative measures, and improved surveillance methods. The grant also supports ovarian cancer seminars to educate the community on early detection and risk factors.
·         Ovarian Cancer Canada LMOCF donated $10,000 to support the organization’s Annual Walk of Hope, the country’s largest walk dedicated to overcoming ovarian cancer.
·         Ovarian Cancer Action (UK) – LMOCF donated over $70,000 to support the UK’s first and only dedicated ovarian cancer research center in London, which focuses on improving the outlook for women with ovarian cancer. The grant supports research that studies the high relapse rate of the disease and why many women become resistant to chemotherapy during future treatments.
·         Fonds pour les soins palliatifs (France) – LMOCF donated $15,000 to fund a music therapy program for palliative care patients with terminal diseases.

For more information, visit lmocf.org. Please join the online conversation by following @LauraMercier on Twitter, Instagram and Facebook using #LMOCF and #SpeakOutForHope.


Laura Mercier Cosmetics donates 100 percent of the profits from the sale of its fundraising products to LMOCF.” 

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