The shelves of Sephora currently look like a sea of cobalt, and these blue items reign supreme. Pull off this fall's hottest color trend with these six picks
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When it comes to blue makeup, it's hard not to immediately imagine tacky 80s eye shadow. The trick to modernizing the color? Choosing the right shade. Enter, cobalt. To nail the trend, try these top makeup picks. They're electric, fresh, and universally flattering. See how you can wear the hottest fall hue now.
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Beauty is getting pushed over a fiscal cliff of its own in 2013 and hair industry icon and founder of Let’s Talk about your Hair.com, Peter Antony Wynn, is calling the treacherous forecast.
Peter Anthony
states that with Obamacare, about 90% of salons will not be able to
afford adequate healthcare for their employees.
As a result, stylists
are becoming independent booth renters at salons and are then required
to market themselves in order to maintain business.
Since business and
marketing is not a subject offered in beauty school, Peter Anthony is
expressing concern to current and future stylists about the importance
of self-marketing.
I had a few questions of my own for Mr. Wynn, enjoy and learn!
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1. What's the best hair dresser marketing tool they can implement right now?
The best marketing tool is the amazing profiles on Letstalkaboutyourhair.com, yelp.com and some others. Avoid marketing on Facebook but look at twitter and Pinterest to peek a client’s curiosity.
2. What's the least expensive marketing tool the hair dresser can begin using?
Doing amazing hair. Period. After that making sure clients have the right tools to repeat the process at home.
3. Can you recommend a long term marketing plan/tool for the hair dresser to use to increase new clients and client retention?
Education on business and continued self-improvement.
4. How should the hair dresser use social media marketing for their business?
Hair dressers should really use sites like LTAYH.com because
they help by keeping their customers in touch with them and finding new
people. They can get pictures of their work published easily with
links back to their profile client and potential clients can learn about
the stylist and the salon and even book an appointment right from the
site.
5. What's your 2013 forecast for the individual hair dresser in a year marked by 'fiscal cliff'?
I predict tough
times if they do not rise to the occasion. They will need to increase
the size of their clientele to keep the same amount of cash flow.
People are going to become even more discerning as they have less money
to spend on luxury items. The best will rise. The average will need to
become better.
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