Tuesday, November 1, 2011

Mad Gab's Wildly Natural-wild about 'em!

TotalBeauty.com
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14 Tips That Are Ruining Your Hair

This is a TotalBeauty.com hair care article

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Hello Gorgeous and welcome to November! It's going to be a busy and beauty action packed month! So get ready! We are starting off right with Mad Gab's Wildly Natural lip butters, glosses and shimmers! For all my tweens and teens-if you are serious about paraben free beauty that won't interfere with your natural hormonal development-try some Mad Gab's!
I recently asked some questions to Mad Gab's founder Gabriela-enjoy her words of wisdom!

1.Where does the inspiration for gloss, butter and shimmer colors come from? Are the colors naturally sourced?
The inspiration for the Wildly Natural came from years of working with whimsical animal packaging, but trying to create something more grown up while still staying natural, funky and adding an element of beauty. We wanted to stay within the ‘animal’ range, but use natural patterns as inspiration for the packaging, and ingredients sourced in nature. The colors are natural micas, they provide the shine and the color. No artificial colors (or ingredients are used). The Glosses are 100% natural and 63% organic.


2. I think the Wildy Natural lip products and many of the Mad Gab's would be a good fit for 'precocious puberty' girls-those being forced into an early menarche due to parabens, petrochemicals and synthetic hormones being used in many body care products today-what do you think? I agree that Wildly Natural will appeal to the younger crowd, but we’ve seen women of all decades gravitate to the packaging as well as the high quality of the product. I’m saddened to see so many young women growing up too fast, both physically and culturally. My hope is to create products that enhance natural beauty, not cover up or mask it. I formulate products with pure ingredients that are sourced in nature, so they are safe and free of all the ingredients you mention.



3. Does Mad Gab's have a particular demographic from when you started to today? When I started [20 years ago!] I was targeting the natural food store customer. Over the years that shifted to a general gift-store and department store customer, and now our customers are found in a variety of stores around the US and abroad. Our whimsical line is popular with women, men, children…..we thought due to the packaging that it might trend younger, but it’s really a psycho-graphic. Playful people who like quality products tend to be our customers and they come in all ages and both genders. The Wildly Natural line is geared towards women and girls of all ages, as it is more feminine in presentation.


4. I love that you are retailed in Arizona at the Sea Life Aquarium and Arizona Museum of Natural History-both of which I have visited with my son; are any of the proceeds from sales shared with the venue to support the animals/history/charity?
We don’t currently work with any charities, as Mad Gab’s is so small that it would be a token partnership which feels a bit disingenuous. As we grow it has always been part of our plan to partner with a non-profit group that will benefit from sales of our products.

Special thanks to Ms. Gabriela for sharing Mad Gab's Wildy Natural lip products with Makeup University! Visit the website to find the many unique and interesting places you can purchase your Mad Gab's...like Sea Life Aquarium, the Xanterra Train Depot or Grand Canyon Deer Farm!



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